The Need
A new way to engage current learners as well as bring in those from our RiseUp marketing campaign into Now Learning. ServiceNow is a low-code, easy-to-use platform, but getting started is always the most difficult part. Career Journeys visualized a path with UI, while quantifying engaging customers with an easy way for employees to jumpstart their ServiceNow education.
The solution
A new series of collector pages working with .COM to enhance our learner's experience, while still making content fun and engaging, working towards Knowledge 2023, ServiceNow's biggest success to date in terms of attendance and engagement.
Real People
I worked with marketing, .COM, brand and many other orgs within ServiceNow to build a strong experience using cohesive, yet authentic imagery that related to learners new and old.
Hexagon Grid
The backbone of the Career Journeys program is a hexagon grid path that learners can engage, track progress, and compare with others. It is both a visual roadmap and a easy to approach list of courses, activities, podcasts, videos, and of course Certifications to build the builders of apps all over the world.
Knowledge 2023
With a timeline of just under 3months from concept to development, the Career Journeys booth was the most engaged with activity at Knowledge 2023, and over 200,000 people signed up within the first two weeks of launch. 325,000 people complete a course every year on Now Learning, so this was a huge influx of net-new learners.
Reorg of Navigaiton
We rethought how people navigate our site by listening to learners from all over the world, aligning with brand on a new design system, and building a “journey-first” approach to allow new learners to discover career journeys with onboarding activities and quick gamification-based rewards.
Keep it social
ServiceNow is still going strong with RiseUp and career journeys, engaging with users on social and adding new Journeys, courses, certifications and tools to help partners and learners get the most out of the Now Learning Experience.
