Building a strong visual and illustration based upon global brand, AWS and PXT
These assets integrated concepts and historical context from over 10+ Amazon orgs, brands, and pools of resources to create a comprehensive system of illustrations, icons, photography, layouts, components and documents that combined two GOLD and PXT orgs.
Illustrations
A perfect blend of human vs abstract, complex detail vs simplicity and tactile vs UI, these illustrations combine Amazon's modern brand with GOLD's specific needs.
Illustration in use
Achievement
Isolated Concepts
Fun/Energetic
Gradient BG and Simple Colorways
Midnight (Dark)
Sunrise (Light)
Noon (Bold Saturation)
Pixel Based and Data Centric
Heart
Data
Cursor
Amazon A to Z App learning pages
Integrating these colors, backgrounds, illustrations, and photos into PXT's main app: A to Z for executive and operations learning.
Optimizing email experience in partnership with AWS
Using AI, several internal content tools, and a strong collaboration with AWS branding experts, we (finally) developed a long-overdue standardized template for all email communication that boost comprehension and open rates.
