The Problem
Integrate new brand language and specs into social media platforms, while simultaneously launching the new branding itself to the world.
The solution
Grab user's attention by utilizing branding simplicity and create templates for various product news, workshops, events, virtual engagements as well as motion and photo integration. These items were not covered in the guidelines, and had to be engineered to strict company-level social standards.
Mobile Layout
Tablet Layout
Desktop Layout
Templatizing our social brand
Utilizing a variety of templates and intentional iconography and linework, we were able to work with the copy to build a flexible array of possible layouts that worked regardless of copy length/detail.
