The Problem
Well established Jeep ecommerce reseller and outfitter needed to update brand to a fresher, and bolder look while still maintaining its die-hard fans. Identity needed to thrive in a rugged marketspace and manage imagery for over 20,000 skus, full-fledged forums, video content, and education center.
The solution
Built site from the ground up to reflect a more modern ecommerce experience that conveyed knowledge, a rock-solid reputation and product set, as well as enlivening content from the forum, video archive, and beyond.
Mobile Layout
Tablet Layout
Desktop Layout
A New Visual Experience
Quadratec reimagined brings classic American imagery mixed with jeep lines, strong angles, and light-linework. Shopping is now simplified with matching imagery, making it easy for newcomers and die-hard fans of the site to interact with content in an improved ways.
Dynamic Imagery
Purpose built imagery from the ground up to redefine what it means to shop for Jeep parts. Not only featuring a wider variety of JL Wranglers, XJs, JKs, and the classics, but showing different environments, adding in branding elements and showing the benefits of the platform.
Beyond products
Building a commitment to the outdoors and showing Quadratec isn’t just your average jeep retailer. The outdoors initiative is a new part of the site developed as a key differentiator going forward.
End to End Experience
Each page is meticulously designed, especially the critical checkout-process. Previously customers had issues with finding key information after the checkout process was complete, and there were no up-selling items/ways to seamlessly continue your Quadratec journey.
Multi-discipline design
Designing for something you are passionate about: in this case the outdoors and 4x4s, was truly an honor. Utilizing multiple skills including 3D rendering of Jeep models, layout, and 2D looping animation for the below loading animation was the cherry on top, and created a wealth of assets for future-proofing the Quadratec ecommerce experience.
